Massive Open Online Courses, or MOOCs first began to gain popular attention and market penetration in 2012. Several for-profit and nonprofit entities began packaging college-level learning materials delivered by leading universities onto their proprietary learning management platforms. EdX is one such organization that was founded by a partnership between Harvard University and the Massachusetts Institute of Technology in 2012. The mission of edX is to: “increase access to high-quality education for everyone, everywhere; enhance teaching and learning on campus and online; and advance teaching and learning through research.” (edX|About)The edX platform and learning management system is organized as a not for profit enterprise. (MOOC|Wikipedia) (MOOCs|NYT2012) . Read more here.