The empathy map is foundational to the field of design. Using the template below within interview and sorting activities allows for a more nuanced considertation of the informant’s position.

Empathetic because it separates out all the characteristics involved in human design challenges. This is in contrast to the tradiditonal empathy map that groups feeling and thinking or speaking and acting. Those are often vastly different behaviours.

Universal because this map can be used both for researcher and self assessments. It can be used during a coached session or on its own.