Interactive web and publication design is cross-disciplinary. Today, books, documents, reports, whitepapers, and multi-media productions are seldom successful when published in one format alone. The art director and designer must forecast clear communication and user experience across an array of analog, digital, and social media. They predict and make way for shareability and reuse.
The examples below, along with this experience design example, illustrate art direction across media types and platforms.
The “New (Ab)Normal” and “A Shot in the Arm” books. 2021, 2020: Art Director, designer, production manager, publisher, and press agency manager for business books. Managed a team of four for cross-platform print and digital publications with Amazon, Barnes & Noble, Apple, and Google. Books were produced in English and Spanish with accompanying websites, social media, and paid digital campaigns.
Cover design and production management
Websites design and management
Marketing and media outreach including direct and digitial