Sears Generations

“Because no one else can outfit you for life.” Concept for Sears reinvention. Objective: Improve Sears retail experience, sales experience, and generational relevance.  Innovate on empty assets, with new values, promoting generational engagement. Discover your working brand promise and why statement; Enable you to identify and influence all key Sears Holdings brand promise stakeholders; Provide red team methods to…

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