Question order bias exists. How you can use it.

What if I told you that by just asking you questions in a different order I could influence your survey response by nearly 40 percentage points. As a logical and intelligent person, you might laugh this off as trickery. There…

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Designers see the future – to find insights

Originally published at MassArt Design Innovation (updated here) Designers see the future, specifically when surfacing insights. Seeing the future is a multi-step process for the designer, with the forming of insights from the body of research about midway. It’s hard.…

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