What if I told you that by just asking you questions in a different order I could influence your survey response by nearly 40 percentage points. As a logical and intelligent person, you might laugh this off as trickery. There is plenty of research, however, to prove...
Originally published at MassArt Design Innovation (updated here) Designers see the future, specifically when surfacing insights. Seeing the end is a multi-step process for the designer, forming wisdom from the body of research about midway. It’s hard. I pace...
