Question order bias exists. How you can use it.

What if I told you that by just asking you questions in a different order I could influence your survey response by nearly 40 percentage points. As a logical and intelligent person, you might laugh this off as trickery. There…

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cucumber zoo cover sketch

Cucumber Zoo

The design challenge How might we bring food consumption and production to be individually approachable and locally sustainable? This was the question I set out to answer. Fourteen weeks, three design sprints, and countless variations later, I land on the…

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