Sears Generations

“Because no one else can outfit you for life.” Concept for Sears reinvention. Objective: Improve Sears retail experience, sales experience, and generational relevance.  Innovate on empty assets, with new values, promoting generational engagement. Discover your working brand promise and why statement; Enable you to identify and influence all key Sears Holdings brand promise stakeholders; Provide red team methods to…

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Giving it All Away 

There is a recognized need for good design strategy and good business insight combined to create innovation. There is a library of articles on the subject. From the DMI’s oft-cited Value of Design, to designer Joshua Taylor’s claim that designers should study…

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More Human – Help for Homeless

Challenge: Discover opportunities for elevated user experiences, threats to existing services, markets for early adoption, and ways to redefine the use of autonomous vehicles.  Solution: More Human: Media production company supporting autonomous services for un-sheltered people.