The State of Supply Chain Sustainability Research effort and report spanned three years, with a 50% growth in respondents and downloads each year. Our strategy was to leverage our sponsor network and social media influencers (primarily on LinkedIn) under the slogan, “there is no sustainability without supply chain sustainability.”
Through interactive website design, press releases, webinars, events, influencer engagement, and selected sponsor engagement, we successfully permeated our message to supply chain practitioners globally to achieve survey results and ultimately drive downloads of the final product. The report has been featured in 100s of publications from the World Economic Forum to the Wall Street Journal.
Arthur Grau served as the art director and product manager. We produced an interactive website, webinars and paid digital, email, and social media research outreach from October to December. Research scientists compiled results and critical findings from December to April. Our team edited and advised on the storytelling. We produced the digital downloads, accompanying website, outreach events, and social campaigns from April through September.