UX and design system – annual global research initiative

Growing user trust, participation, and collaboration.

The MIT State of Supply Chain Sustainability research effort and report spanned four years, with a 50% growth in respondents and downloads each year. Our strategy leveraged our sponsor network and social media influencers (primarily LinkedIn) under the slogan, “There is no sustainability without supply chain sustainability.”

Through survey and interview design, interactive website design, press releases, webinars, events, influencer engagement, and selected sponsor engagement, we successfully permeated our message to supply chain practitioners globally to achieve survey results and ultimately drive downloads of the final product each year. The report has been featured in 100s of publications, from the World Economic Forum to the Wall Street Journal.

Arthur served as the art director and product manager for a team of six. Annually from October to December, we collaborated on the survey and user interview process design and produced the interactive website, webinars, and paid digital, email, and social media research outreach. Research scientists compiled results and critical findings from December to April. Our team edited and advised on the storytelling. We produced the digital downloads, accompanying website, outreach events, and social campaigns from April through September.

With this process, we iteratively crafted a design system for the publication, website, marketing, and publicity. The design system maintained thematic continuity year to year while allowing for distinctive features for any given year. Colors and elemental themes rotated through the years. This system was translated from Figma and Adobe to common MS Office suite tools to ensure its longevity regardless of future product owners’ design or technical know-how. Print, web, and social media utilized the Tableau design system alongside art created in Illustrator and Figma.

Software

Adobe Creative Suite–Illustrator, Indesign, Photoshop, Tableau, Qualtrics, WordPress, Salesforce.

Visit the report website.

The State of Supply Chain Sustainability research effort and report spanned four years, with a 50% growth in respondents and downloads each year. Our strategy leveraged our sponsor network and social media influencers (primarily LinkedIn) under the slogan, “There is no sustainability without supply chain sustainability.”

Through survey and interview design, interactive website design, press releases, webinars, events, influencer engagement, and selected sponsor engagement, we successfully permeated our message to supply chain practitioners globally to achieve survey results and ultimately drive downloads of the final product each year. The report has been featured in 100s of publications, from the World Economic Forum to the Wall Street Journal.

Arthur served as the art director and product manager for a team of six. Annually from October to December, we collaborated on the survey and user interview process design and produced the interactive website, webinars, and paid digital, email, and social media research outreach. Research scientists compiled results and critical findings from December to April. Our team edited and advised on the storytelling. We produced the digital downloads, accompanying website, outreach events, and social campaigns from April through September.

With this process, we iteratively crafted a design system for the publication, website, marketing, and publicity. The design system maintained thematic continuity year to year while allowing for distinctive features for any given year. Colors and elemental themes rotated through the years. This system was translated from Figma and Adobe to common MS Office suite tools to ensure its longevity regardless of future product owners’ design or technical know-how. Print, web, and social media utilized the Tableau design system alongside art created in Illustrator and Figma.

Visit the report website.

Stakeholders

Research institute team.

Role

Digital product owner, art director, production & project manager.

Collaborators

Executive leadership, research team, design, engineering, & events teams, contractors.


Methods

  • User interviews
  • Personas
  • Data mining
  • Cluster analysis
  • Global survey
  • Longitudinal survey
  • Rapid prototyping
  • Wireframes
  • Design systems
  • Graphic design

Software

Adobe Creative Suite–Illustrator, Indesign, Photoshop; Tableau; Qualtrics; WordPress; Salesforce.

    Design System

    PDF Downloadable

    ashanti peculiar produce
    ashanti peculiar produce
    ashanti peculiar produce

    Interactive Website

    Design System Previous Years

    Document design and data visualization

    Event promotional

    Social media campaign elements

    Social media campaign sample performance

    Earlier Design Iterations

    ashanti peculiar produce
    ashanti peculiar produce

    Infographic