Because user-centered, insight-driven, systems-integrated design strategies deliver enduring results.

Cases

Federal Zero Trust SecOps service design strategy

How a cross-functional DevSecOps service design strategy addresses complexity and reduces risk at U.S. Centers for Medicare and...

Enablement through user-centered product strategy

How a multimedia, B2C product service and marcom strategy doubled new leads and increased engagement ten-fold at MIT. Challenge The client...

Grow engagement integrating CX journeys

How a CRM, marketing email automation, and go-to-market toolkit redesign increased sales and user engagement & retention by 50%....

Special Projects

Experiential @2:50 ten-minute insight agency

Almost everything works better again, unplugged for a bit, including our minds.In an effort toward continual improvement, I maintain regular daily mindfulness practices. This continuity helps the designer or process leader with two essential superpowers–to empathize...

Peculiar Produce – The Alphabet Book

Peculiar Produce presents opportunities to learn about uncommon foods and discover the names of children from different cultures. With its alliterative text and aspirational vocabulary, the book encourages discussion around variety in fruits and vegetables while...

Gratitude_x – How gift economy influences learner attitudes in a massive open online course

Massive Open Online Courses or MOOCs have grown in membership and influence since their introduction at the beginning of the 21st century. Research on these courses and their communities has focused primarily on learning outcomes for participants and economic...

Designers see the future – to find insights

Originally published at MassArt Design Innovation (updated here) Designers see the future, specifically when surfacing insights. Seeing the end is a multi-step process for the designer, forming wisdom from the body of research about midway. It's hard. I pace around...