Design Dynamo
Generate value, reduce risk, and create better.
Customer experiences, system processes, and AI integration.
Use human- and system-centered methods during each Dynamo phase to grow insight and value.
Frame the challenge. Gather people and resources.
| Natural Intelligence | Artificial Intelligence | |
Human activitiesOne-minute mind, |
System activitiesContainer building, |
Machine activitiesProblem scoping, |
Empathize with users & learn system dynamics.
| Natural Intelligence | Artificial Intelligence | |
Human activitiesEmpathy walk, |
System activitiesRide alongs, shadowing, |
Machine activitiesData acquisition, |
Organize, themes, surface insights, & discover opportunities.
| Natural Intelligence | Artificial Intelligence | |
Human activitiesBody scanning, |
System activitiesAffinity maps & Journeys, |
Machine activitiesAI model selection, |
Propose new ideas, fail often, & evaluate viability.
| Natural Intelligence | Artificial Intelligence | |
Human activitiesGenerative listening, |
System activitiesLo-Fi, rapid prototype, |
Machine activitiesAI Model evaluation, |
Build, create, prototype, make.
| Natural Intelligence | Artificial Intelligence | |
Human activitiesGifting & gratitude, |
System activitiesService blueprint, |
Machine activitiesDeployment and integration, |
Test, train, document, and repeat.
| Natural Intelligence | Artificial Intelligence | |
Human activitiesBox breathing, |
System activitiesUser testing, effort scoring, |
Machine ActivitiesMonitoring, maintenance, |
System Sensing App Prototypes
click to play
Cases
Integrated user experience journey
Increased sales, user engagement, and retention...
Special Projects
How might we…?
Share your challenge with me on LinkedIn and let’s find out.




