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Question order bias exists. How you can use it.

Question order bias exists. How you can use it.

What if I told you that by just asking you questions in a different order I could influence your survey response by nearly 40 percentage points. As a logical and intelligent person, you might laugh this off as trickery. There is plenty of research, however, to prove...
Peculiar Produce – The Alphabet Book

Peculiar Produce – The Alphabet Book

It was probably the third month of the lockdown in 2020 when an old friend reached out to say hello again. This connection was one of many I was making at the time, so it felt natural to talk about old times and propose new projects. “Old times” was Los...