Question order bias exists. How you can use it.

Question order bias exists. How you can use it.

What if I told you that by just asking you questions in a different order I could influence your survey response by nearly 40 percentage points. As a logical and intelligent person, you might laugh this off as trickery. There is plenty of research, however, to prove...
Peculiar Produce – The Alphabet Book

Peculiar Produce – The Alphabet Book

Starting conversations around inclusivity, affirming words and actions, and encouraging healthy eating. Peculiar Produce presents opportunities to learn about uncommon foods and discover the names of children from different cultures. With its alliterative text and...
How might we make mindfulness the new ‘bio-break’?

How might we make mindfulness the new ‘bio-break’?

There is a decades-long surge in interest in mindfulness practices. For the last three generations since 1970, mentions of the word mindfulness in books have increased by 56 times (1). From the arts to business and sports to healthcare, mindful practices have been...
Universal empathy map template

Universal empathy map template

The empathy map is foundational to the field of design. It helps us catalog and categorize user thinking, feeling and action. Using the template below within interview and sorting activities allows for a more nuanced consideration of the informant’s position. It...